Fresh, Fly & Flashy Exclusive: L37 "No Weapons that Form Against Me" Varsity Jacket

Our friends over at L37 recently sent in some exclusive picture's of their recently released Varsity Jacket for Winter 2012. The jacket features genuine leather sleeves with a 40 oz wool body and amazing Black/Gold detailing. For more information on this jacket please be sure to check L37 out online and on Twitter @L37Clothing

 

 French Montana on the set of "Choppa Choppa" in L37 Winter 2011 Varsity Jacket

Fresh, Fly Flashy Exclusive: L37 Clothing

I have been anxiously awaiting a new urban street wear brand such as this one.
L37 is a Toronto based clothing line forcing it's way through the doors of Men's urban fashion. From what I've seen this line has mass appeal, unique elements of design and a great deal of potential. In addition, there is a great meaning behind the brands name, which is "Triple Loyalty to the End". The brands founder Lady Z, describes the line as "a platform to teach, as well as tell a story while focusing on hope and motivation." I am very interested to see what else this brand has in store!