Wednesday, August 21, 2013

Feild & Crew: "Heritage Watch" Customization in Your Own Time


I'm here to launch the Field & Crew: Heritage Watch. My inspiration to design this watch came out of frustration to find a watch to match my style on different days. I found it very difficult and costly to take my watch to a jeweler to change my watch band. I wanted a watch that I could customize myself and decided to do something about it!

-Chris
 
Please check out Chris's Kickstarter project!

Inspiration & Design:
I have always been a fan of the diver watch. I set out to create my own diver watch that was timeless and could look great in any setting with the versatility of interchangeable watch bands.
My design first began as simple hand sketches.
Design Sketch to Product Draft
Design Sketch to Product Draft

Drafts led to further smart pin designs to our final system and ultimately our final product design mock up.
Why is the Field & Crew: Heritage Watch so special?


Heritage Watch Case & View of Smart Pin
Heritage Watch Case & View of Smart Pin
The Heritage watch is the first and only watch to feature interchangeable watch bands via our smart pin system. We have engineered a watch pin system so that you can easily remove the watch pin with your fingers. Simply interchange your Stainless Steel, Shark Mesh, Canvas or Leather stud watch band to fit your style, function, or occasion without a jeweler or tooling necessary.
The Heritage watch is a heirloom worthy mechanical watch; Vintage in design with a modern automatic movement with 25 jewel that can be worn forever. High quality components means this watch will keep ticking while keeping you in custom style.
With your pledge and support of the Field & Crew: Heritage Watch Kickstarter project, we will be able to bring this awesome timepiece to life and put people back to work right here in the United States.
Pledge! -Ditch the battery, leave your jeweler at their store, and customize your watch on your time!

Reasons you need the Heritage Watch:

- Functional - Stylish - Versatile
- No tools required
- Change your watch band in under 30 seconds flat
- You won't need a jeweler to change the battery (There isn't one!)
- You'll never have to take it off your wrist, except to change the watch band
- Customize on your time
- It's like having 5 watches for the price of 1
Heritage Watch with Brown Leather Stud Band (Made of Horween Leather)
Heritage Watch with Brown Leather Stud Band (Made of Horween Leather)
Heritage Watch with Stainless Steel Shark Mesh Band
Heritage Watch with Stainless Steel Shark Mesh Band
Heritage Watch with Americana Canvas Band
Heritage Watch with Americana Canvas Band
Heritage Watch with Stainless Steel Band
Heritage Watch with Stainless Steel Band
Heritage Watch with Navy Canvas Band
Heritage Watch with Navy Canvas Band
Product Components:
Warranty: 2 Years
Movement: Hangzhou 6311 Automatic with 25 Jewel (Identical to ETA 2836-2)  Case Materials: Aerospace-grade 316L Stainless Steel Case
Measurements: 45mm Width | 12.6mm Thickness
Glass: Sapphire Crystal (Scratch resistant/Anti-reflective coating)
Water Resistance: 15 ATM/150 Meters/500 Feet
Bezel: Unidirectional Crown: Stainless steel screw down
Dial: Handcrafted in Navy with super luminescent
Hands: Handcrafted in White with super luminescent
Day-Date display with quick set function
Hacking second hand feature (Second hand stops when setting time)
Total Weight of Assembled Watch: 4 ounces depending on strap.
Heritage Watch Case Backing (Each Watch will be numbered to commemorate this Kickstarter Project.)
Heritage Watch Case Backing (Each Watch will be numbered to commemorate this Kickstarter Project.)
Automatic Movement 25 Jewel (Available in English or Spanish)
Automatic Movement 25 Jewel (Available in English or Spanish)
Automatic Movement 25 Jewel (Rear)
Automatic Movement 25 Jewel (Rear)
Watch Band Information & Measurements:
Stainless Steel: Width: 20mm Thickness: 3.2mm
Stainless Steel Shark Mesh: Width: 20mm | Thickness: 2.6mm
Canvas: Width: 20mm
Leather Button Stud: Width: 20mm  
Our leather stud bands are made of Horween Leather. Each band will be hand cut right here in the USA.

Stretch Goals: 

Stretch Goals:
$18,000- Additional Leather, Canvas, and Rubber canvas watch bands
               will be available (See below).
$22,000- Backers will have the option of having their initials inscribed
               in the leather band(s) of their choice.
$25,000- Backers who pledged $199-289 will get (1) additional watch band (3 total). Backers who pledged $299 & Greater will  get (4) additional bands (10 total). 
$35,000- Heritage Watch will be available in Black dial with Silver Bezel
Stretch Goal 1 Colors | UNLOCKED ONCE WE REACH 18k
Stretch Goal 1 Colors | UNLOCKED ONCE WE REACH 18k
Stretch Goal 1.5 Inscribed Initials | UNLOCKED ONCE WE REACH 22k
Stretch Goal 1.5 Inscribed Initials | UNLOCKED ONCE WE REACH 22k
Stretch Goal 2 | UNLOCKED once we hit 25k
Stretch Goal 2 | UNLOCKED once we hit 25k
Stretch Goal 3 | Black Dial/Silver Bezel Color Combination
Stretch Goal 3 | Black Dial/Silver Bezel Color Combination

State of Project:

Currently, we have a fully functioning prototype watch. We have completed the design phase and tested functionality. We have selected and secured a leading manufacturer of wrist watches that has been in business for over 50 years for our components. Should we exceed our goal, mass production will not be a problem.
We are currently seeking funding through Kickstarter to begin full scale production of the Heritage watch. We will also use funds to acquire materials, extra watch components, hire help in the USA and design our website.
It will take about 50-60 days for production. Backers can expect to receive their pledge gifts at the end of September.
That's our project! Thanks again for taking the time to check out the Field & Crew: Heritage Watch!

Risks and challenges 

This project is well past a napkin sketch. It has taken a very long time and many hours to get to this point. This project was launched after a year of designing/testing our smart pin system to ensure a high quality product that was functional. This project was launched after a fully functioning prototype watch and smart pin system was complete to limit risks and challenges that are present during designing and initial manufacturing phases.
While most would worry about being able to meet demand, the manufacturer we have sought out has been in business a very long time and has ensured us that he will not have a problem meeting demand should it exceed our expectations.
The journey has been long and now we need your pledges to bring the Heritage watch into production.




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