I have been anxiously awaiting a new urban street wear brand such as this one.
L37 is a Toronto based clothing line forcing it's way through the doors of Men's urban fashion. From what I've seen this line has mass appeal, unique elements of design and a great deal of potential. In addition, there is a great meaning behind the brands name, which is "Triple Loyalty to the End". The brands founder Lady Z, describes the line as "a platform to teach, as well as tell a story while focusing on hope and motivation." I am very interested to see what else this brand has in store!
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