King James is definitely living up to his name as he is steadily on his way to becoming a sneaker king. With the overwhelming success of the LeBron 9 Elite, which has been released in several colorways, LeBron now has his own Premium Air Force One. The classic kicks feature a solid white sole and a black on black upper with red accents throughout. They are set to be released April 28th and will retail for $145 USD. His comparisons to Jordan may fall short on the basketball court but in the world of branding and sneaker he sure is making strides to have an empire very similar to MJ's.
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