D.I.B.S. stands for Do It Big Son, which is the motto everyone behind the brand lives by. It was created to support the people pursing and struggling for their dreams. The music producers and rappers living in basements, recording in booths built from makeshift materials. The filmmakers shooting on used equipment, spending hours perfecting their craft. The student who defies the impossible and doesn't take no for an answer. Go for it, your dream, your passion, whatever you live for. Life is not about the wealth and fame but about the journey. Live for the stories, live for the friends, live for the ride.
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