LACOSTE STILL GOT IT

Just a few years ago wearing a Lacoste polo shirt was one of the best ways to show that you were Fresh, Fly & Flashy. Back when I was in High School, Lacoste was undoubtedly one of the most popular brands in urban fashion.
From it's launch in 1933 to now I'm sure Lacoste has seen many ups and downs but they have stayed consistent and true to their design aesthetic. Even though the brand may have experienced some stiff competition from other popular brands like Ralph Lauren, POLO & Rugby, over the past couple of years the legendary brand has debuted a new Fall men's line that just may renew their popularity in the urban market. Their classic woven shirts have been joined by unique sweaters, cardigans and jackets, which are definitely going to heat up the Fall and Winter this year. For more check them out online at LACOSTE or in store at 608 Fifth Ave New York, NY